Organic clicks per month
Monthly search clicks reported after the first three months of the new website.
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Case study 02
Asset Access
A bold, search-focused website created to explain specialist rope access work and turn relevant searches into qualified enquiries.
Live project
Client
Asset Access
Sector
Rope access and building maintenance
Disciplines
Web Design, Web Development, SEO
Delivery
BKA Digital, Bath
The project
A website built around the real brief.
Asset Access came to BKA through a recommendation from a friend of an existing client. The brief was direct: showcase a specialist range of rope access and high-level maintenance services, strengthen the company’s professional presentation and create a dependable source of new leads through SEO.
The challenge
What needed to change.
Rope access is a technical service, but potential customers often search by the problem they need solving: a leak investigation, façade repair, roof maintenance or an inspection in a difficult location. The website had to connect those searches with the right expertise quickly.
Asset Access also works from the North East across the UK. The content therefore needed strong local relevance without making a nationwide operation feel restricted to one area.
Our approach
Turning the brief into a system.
We designed a confident black, white and orange visual system around real high-access imagery. Clear service routes and direct calls to action make the company’s capabilities understandable before a visitor reaches the technical detail.
Search intent informed the structure from the beginning. We created focused pages around the work customers actually need, strengthened service and location context, and developed the site with clean technical foundations so future SEO work had somewhere useful to land.
What we delivered
The work behind the finished website.
Strategy, design and development stayed with one small team, so decisions remained connected from the first conversation through to launch.
01
Bespoke web design and responsive development
02
Service-led information architecture
03
Technical and on-page SEO foundations
04
Search-focused service content
05
Local and nationwide positioning
06
Clear quotation and enquiry journeys
The results
Early search growth, measured clearly.
Search impressions per month
Monthly visibility reported as of August 2026.
Early growth period
The initial results were achieved within the first quarter after launch.
Three months after launch, the website was producing around 300 organic clicks and more than 500 search impressions per month as of August 2026, giving Asset Access a growing source of relevant traffic alongside a much stronger sales presence.
Performance figures were supplied for this case study and reflect the stated period. Search visibility and enquiry volumes vary by market, season and competition.
Explore the work
See the finished website in context.
The live site is the clearest way to experience the responsive design, page structure and working customer journey together.
Visit Asset AccessStart a project