Form enquiries each month
Average monthly enquiries through the website contact form alone.
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Case study 03
Martin Kaine Electrical
A clearer, commercially focused website that helped an experienced Colchester electrician turn online visibility into a consistent flow of enquiries.
Live project
Client
Martin Kaine Electrical
Sector
Electrical services
Disciplines
Web Design, Web Development, SEO
Delivery
BKA Digital, Bath
The project
A website built around the real brief.
Martin came to BKA after leaving an agency contract that cost a significant amount every month without giving him the service or confidence he expected. He wanted a new partner who would listen, build around his ideas and make the website genuinely useful for reaching new customers.
The challenge
What needed to change.
The new website needed to rebuild trust in digital marketing as well as improve the public face of the business. Martin had more than 30 years of electrical experience, but that authority needed to be translated into a clear online journey for homeowners looking for help in and around Colchester.
Generating visits was only half the job. Calls and form submissions had to be easy from every device, with each service page answering enough of a customer’s question to encourage a confident enquiry.
Our approach
Turning the brief into a system.
Martin supplied the direction, service knowledge and the kind of content he wanted customers to see. We organised those ideas into a purposeful structure, then designed and developed a professional charcoal, white and gold site around the existing identity.
Local SEO and conversion paths were considered together. Prominent contact details, a quick-quote journey and focused electrical service content help search visitors move directly from a relevant page to the right action.
What we delivered
The work behind the finished website.
Strategy, design and development stayed with one small team, so decisions remained connected from the first conversation through to launch.
01
Responsive website design and development
02
Local SEO structure for Colchester searches
03
Service and location-focused content organisation
04
Quick-quote and contact form journeys
05
Mobile-first phone and enquiry actions
06
Ongoing website and search support
The results
A stronger flow of customer enquiries.
To sustained demand
The enquiry level was established during the first six months.
Calls required support
Demand grew enough for the business to arrange call-handling support.
Six months later, Martin was averaging more than 20 enquiries a month through the contact form alone. Incoming calls also increased enough for the business to arrange dedicated call-handling support.
Performance figures were supplied for this case study and reflect the stated period. Search visibility and enquiry volumes vary by market, season and competition.
Explore the work
See the finished website in context.
The live site is the clearest way to experience the responsive design, page structure and working customer journey together.
Visit Martin Kaine ElectricalStart a project