Services are easier to navigate
Racing, mechanical support and automotive services now sit within one understandable structure.
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Case study 04
PowerDrive Racing
A fresh motorsport website that makes the team’s services, race activity and technical work far easier to discover and act on.
Live project
Client
PowerDrive Racing
Sector
Motorsport and automotive services
Disciplines
Web Design, Web Development
Delivery
BKA Digital, Bath
The project
A website built around the real brief.
PowerDrive Racing is a UK motorsport team and automotive service provider offering everything from arrive-and-drive packages and track days to mechanical support, vehicle storage, transport and performance setup. Their previous website no longer represented the energy or breadth of the operation.
The challenge
What needed to change.
The company serves several audiences: drivers looking to enter motorsport, existing competitors needing technical support and performance-car owners searching for specialist services. The website needed to make those routes clear without losing the excitement of the brand.
PowerDrive also had visual work worth showing. Race cars, event activity and workshop projects needed a more immediate, accessible home than the outdated site provided.
Our approach
Turning the brief into a system.
We worked with the team’s content, ideas and existing identity to establish a cleaner visual direction. Dark automotive imagery, strong white type and vivid blue accents create a fast, modern presentation connected to the cars themselves.
The structure separates core services while keeping galleries and contact routes close at hand. Responsive development ensures the experience remains clear for visitors checking events, services or contact details from the circuit on a phone.
What we delivered
The work behind the finished website.
Strategy, design and development stayed with one small team, so decisions remained connected from the first conversation through to launch.
01
Complete visual refresh
02
Responsive website design and development
03
Clear service navigation
04
Project and motorsport galleries
05
Prominent telephone and enquiry routes
06
Structure for events and future activity
The finished platform
A clearer route into PowerDrive.
The work is easier to explore
Cars, events and workshop projects are brought forward for prospective customers to discover.
Contact is always close
Telephone and enquiry actions remain visible throughout the most important commercial pages.
The new site gives PowerDrive Racing a current, credible digital presence that reflects the energy of the team while making a complex service offer much easier to understand and enquire about.
Explore the work
See the finished website in context.
The live site is the clearest way to experience the responsive design, page structure and working customer journey together.
Visit PowerDrive RacingStart a project