The proposition is immediately clear
Nationwide delivery is communicated without losing the company’s specialist commercial focus.
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Case study 05
TM Projects
A content-rich website positioning TM Projects as the nationwide installation partner for complex commercial signage programmes.
Live project
Client
TM Projects
Sector
Commercial signage installation
Disciplines
Web Design, Web Development, Social Media Marketing
Delivery
BKA Digital, Bath
The project
A website built around the real brief.
TM Projects is a nationwide commercial signage installation company supporting signage contractors, fit-out businesses and national rollout programmes. Their team knew exactly who the website needed to speak to, the environments they operate in and the depth of project information required to build confidence.
The challenge
What needed to change.
This was a specialist business-to-business proposition rather than a general signage website. The messaging needed to make clear that TM Projects supports other commercial delivery teams, often in complex environments and across multi-site programmes.
A substantial amount of operational content and completed project work also needed organising. Visitors had to understand capability, standards and nationwide reach without being presented with an overwhelming wall of information.
Our approach
Turning the brief into a system.
We worked through the team’s audience, demographic and service priorities, then shaped the supplied detail into a structured commercial story. The design uses a dark, photographic base with a restrained sage palette that feels assured and operational rather than decorative.
Clear capability sections, project evidence and calls to discuss an installation programme give procurement teams and signage partners a logical route through the site. The same visual foundation now informs ongoing content across LinkedIn, Facebook and Instagram.
What we delivered
The work behind the finished website.
Strategy, design and development stayed with one small team, so decisions remained connected from the first conversation through to launch.
01
Bespoke B2B website design and development
02
Audience and proposition clarification
03
Content architecture for a detailed service offer
04
Commercial project showcase
05
Responsive nationwide enquiry journey
06
Ongoing social media marketing across three channels
The finished platform
A stronger platform for commercial conversations.
Website and social now connect
LinkedIn, Facebook and Instagram content can develop from the same visual and messaging system.
Project experience supports the pitch
Completed commercial work now gives prospective partners practical evidence alongside the service claims.
TM Projects now has a website the team is proud to use in commercial conversations, with clearer positioning, a credible project record and a visual system that can continue into its social media activity.
Explore the work
See the finished website in context.
The live site is the clearest way to experience the responsive design, page structure and working customer journey together.
Visit TM ProjectsStart a project