SEO for constructioncompanies and builders.
Construction SEO for builders, contractors and construction companies that want more of the right projects from Google, from £250 a month with a free custom-coded website.
Construction SEO
Your best projects,working as your salespeople.
Nobody books an extension from one search. Homeowners spend weeks comparing builders, looking at past projects, reading reviews and trying to work out costs. The builders who win are the ones who show up throughout that research with clear, useful pages.
SEO for construction companies turns the work you have already done into pages that rank: a page for each type of project, a page for each area you build in and case studies that prove you have done it before. Then we keep your Google Business Profile and reviews working for you every month.
Real searches
What your customerstype into Google.
Construction searches are fewer than emergency trades like plumbing, but each one is worth far more. Many are research searches such as “loft conversion cost”, made weeks before anyone picks up the phone. That makes them ideal for detailed pages that answer the question and show your work.
- builders near me14,800 searches a month
- loft conversion12,100 searches a month
- builder near me12,100 searches a month
- construction companies6,600 searches a month
- garage conversion5,400 searches a month
- loft conversion cost5,400 searches a month
- house extension4,400 searches a month
- kitchen extension2,900 searches a month
- local builders2,400 searches a month
- building contractors2,400 searches a month
Average monthly UK searches, from Semrush, September 2026. Searches with a town name added, such as “loft conversion Bath”, are extra on top.
What we do
What construction SEOincludes with us.
A page for every project type
Extensions, loft conversions, garage conversions, renovations, new builds and groundworks each get their own page covering costs, timescales, planning and building regulations.
Projects turned into case studies
Each finished job becomes a short case study with photos, the brief, the location and the result. They rank for local searches and prove you can do the work.
Area pages where you build
A genuinely useful page for each main town you work in, featuring projects you have completed there. Not a stack of identical pages with the town name changed.
Google Business Profile for builders
The right categories, your service area, project photos added regularly and posts that show work in progress, so your profile looks as active as your sites are.
Reviews and accreditations
A system for asking every client for a review at handover, and your memberships, accreditations and guarantees shown clearly on every page.
Plain-English reporting
Each month you see where you rank for the projects and areas we are targeting, and what we did. No jargon and no 40-page reports.
Project pages
The projectsworth ranking for.
These are the construction searches with the most demand. Most builders have one “services” page covering all of them. A page for each one ranks far better.
17,500 searches a month
Loft conversions
“loft conversion” plus “loft conversion cost”. Homeowners want prices, dormer vs Velux, planning rules and how long they will be without the upstairs.
8,600 searches a month
Extensions
“house extension”, “kitchen extension” and “extension cost”. Big-budget jobs where photos of past extensions and clear pricing guidance win the enquiry.
5,400 searches a month
Garage conversions
“garage conversion”. A popular, well-defined job that suits a focused page with costs, building regulations and before-and-after photos.
29,300 searches a month
Local builders
“builders near me”, “builder near me” and “local builders”. Won mainly through your Google Business Profile, reviews and area pages.
9,000 searches a month
Construction and building contractors
“construction companies” and “building contractors”. Often commercial or larger residential clients checking your track record and capacity.
Renovations and refurbishments
Whole-house renovations, refurbishments and period property work. Smaller search numbers, but high-value clients who want proof of similar projects.
Two kinds of client
Homeowners andcommercial clients.
Construction companies often work for both. They search in completely different ways, so they need different pages.
| Homeowner projects | Commercial and subcontract work | |
|---|---|---|
| Who is searching | Homeowner projects: Homeowners planning an extension, loft or renovation | Commercial and subcontract work: Main contractors, developers, facilities managers and procurement teams |
| What they search | Homeowner projects: “loft conversion Bath”, “kitchen extension cost” | Commercial and subcontract work: “groundworks contractor Bristol”, “commercial refurbishment company” |
| How they decide | Homeowner projects: Weeks of research, comparing builders, photos and reviews | Commercial and subcontract work: A shortlist, checked against past projects, accreditations and capacity |
| What wins the enquiry | Homeowner projects: Finished project photos, pricing guidance and reviews | Commercial and subcontract work: Case studies, accreditations such as CHAS or Constructionline, and clear capabilities |
Construction SEO explained
SEO for builders,in plain English.
What is SEO for construction companies?
Construction SEO is the work that gets your business found on Google when people search for the projects you build, in the areas you work. It covers your website, your Google Business Profile, your reviews and your reputation on other websites. The goal is simple: more enquiries for the jobs you want, without paying for every lead.
The best SEO keywords for construction
Good construction keywords are project types combined with places, such as “loft conversion Bath” or “kitchen extension Bristol”, plus the research questions homeowners ask, such as “how much does a loft conversion cost”. Broad terms like “construction” are too vague to be worth chasing. We research the searches with real demand in your area and build pages around the ones worth the most to you.
Turning your projects into pages
Most builders have years of great work that Google never sees. Every finished project can become a short case study: what the client wanted, where it was, how long it took and photos of the result. Each one gives Google another reason to show you for local searches, and gives the next client the proof they are looking for.
Local SEO for builders
For “builders near me” searches, Google shows a map first. What decides who appears is how relevant your profile is, how close you are and how well known and reviewed you are. We handle the parts you can influence: a complete, active Google Business Profile, consistent business details across the web and a steady flow of reviews from finished jobs.
SEO or paid leads?
Sites like MyBuilder and Rated People are searched thousands of times a month, and they do bring work. But you pay for leads, you compete with other builders for the same job and the reviews you earn stay on their platform. SEO builds your own website and Google profile, so enquiries come straight to you and every review adds to something you own.
Construction marketing beyond SEO
SEO works best alongside the rest of your marketing: a website that shows your projects properly, a Google profile that looks active, social media posts of work in progress and staying in touch with past clients who can refer you. We build the website and handle SEO together, so it all points in the same direction.
SEO pricing
Monthly SEO plans,priced up front.
Every plan includes a free custom-coded website. Each step up adds more pages, plus backlinks and call tracking from Growth.
Local Starter
£250/mo
Get found locally.
- Free custom-coded website, SEO built in
- Google Business Profile set up, plus 2 posts a month
- 2 new service or area pages a month
- Listed on 10–15 directories such as Yell, Bing and Apple Maps
- Review system: a link and QR code to ask every customer
- Monthly ranking report
- 1 hour of website changes a month
Growth
Most popular£500/mo
Climb above local competitors.
- Everything in Local Starter, plus:
- 4 new pages a month, plus 1 guide answering a customer question
- 2–3 quality backlinks a month from local and trade websites
- Google Business Profile: 4 posts a month, photos and Q&A kept up to date
- Tracking of your top 3 competitors
- Call and form tracking, so you see enquiries, not just rankings
- 2 hours of website changes a month
Dominate
£1,000/mo
Lead your area, or several.
- Everything in Growth, plus:
- 6–8 new pages a month, plus 2 guides
- 5+ backlinks a month, including outreach and local press
- Multiple locations or Google Business Profiles
- AI search checks: are you showing in ChatGPT and Google’s AI answers?
- A monthly 20-minute call with Max
- 4 hours of website changes a month
Three-month minimum term, then monthly rolling. We’ll confirm VAT treatment and the scope of your website before you start.
What to expect
From first callto climbing Google.
Technical fixes land quickly. Meaningful ranking movement usually takes three to six months.
- Week 1–2
Audit and research
We look at what is currently holding the site back technically, then research the keywords and competitors that actually matter for your business and location.
- Week 2–4
Technical and on-page fixes
Metadata, structure, internal linking, page speed and indexing issues get sorted. This is the groundwork everything else depends on.
- Month 2–3
Content and local signals
We build out the pages that match what people are searching for and strengthen your local presence so you show up in the right area.
- Ongoing
Measure and adjust
You get plain-English reporting on what is moving and what is not, and we adjust the plan based on real data rather than guesswork.
Client feedback
What clients sayabout working with us.
Every project is different, but the aim is always the same: a website the business is genuinely happy to send people to.
I am very pleased with the service Max and BKA Digital has provided. They built me a custom website from the ground up and incorporated all my needs into the...
Matt Joslin
Amazing service from Max! Nailed the brief, fast with edits and responses, and great value! Extremely please with the website he’s built for me, that include...
DieselWorks
Max did an excellent job on my website launching my personal training business. I couldn’t have asked for better service or value. Highly recommended!
Sophie Lusby
Excellent service! Max was extremely patient and communicated well with me when setting up my website. I would definitely recommend!!
Lynne Hocking
Max was very professional and helpful in designing my website. I love my new site and will be contacting him again down the line. Highly recommend!
Amy Atkins
Max did an amazing job capturing my vision for the website and bringing it to life. Everything was completed quickly. He was great at listening to my adjustm...
Emily Gardner
Great service creating a website for me. Always there to help and sort any issues straight away. Highly recommend.
Jordan Rumbles
I’m really delighted my website. Max went over and above to deliver with the design which was no easy feat. My business operates within a saturated market an...
laura underhill
We recently worked with Max at BKA Digital on the development of the Asset Access UK Ltd website and couldn’t be happier with the result. From the initial di...
Paul Farrier
My partnered experience with BKA Digital was one of seamless interaction; questions and queries were answered and matters resolved promptly. Any, and all, co...
Mark Williamson
Great site and a fantastic experience working with Max. He brought my brand to life and I’d recommend working with him.
Maxine Lawson
Absolutely amazing. Very creative, quick response and easy to work with. 100% recommend. Also competitive price.
Jim
Done our company website. Smoothest and pain free website design ever. Perfectly interpreted and attentive to our needs. I’d give them 6 stars if I could. Am...
Luke Phillips
The Guys at BKA digital have produced a fantastic website for my business. Nothing was too much trouble. My email address and links have worked very well. I ...
Simon Rich
I am a well established fitness professional from Manchester running my own bussiness for almost 10 years and I can honeslty say I was so lucky to discover M...
Sławomir Gawin
Fantastic company to work with, quick to help make changes when needed and made the transition from my outdated site very simple. Big thank you to Max and th...
Jonathan H
Great customer support, really appreciated the help from these guys and highly recommend to anyone!
Tom Williams
From initially seeing an ad on Instagram to being on a call with Max took about 1 minute. He fully understood my brief and worked fast to deliver an impressi...
Benjamin Beck
This was a very smooth hassle free experience of getting my new website created by BKA Professional and job well ✔️
Patrick Conlon
Good to know
Construction SEO,your questions answered.
The things builders and construction companies ask us most before starting SEO.
Our plans are £250, £500 or £1,000 a month. Local Starter (£250) covers your website, Google Business Profile, directory listings, a review system and 2 new pages a month. Growth (£500) adds 4 pages and a guide each month, quality backlinks and call tracking. Dominate (£1,000) adds 6–8 pages, more backlinks, multiple locations and AI search checks. There is a three-month minimum, then it rolls monthly.
Google Business Profile and technical fixes can help within weeks. Project and area pages usually start ranking within one to three months, and competitive searches in bigger towns can take three to six months. Because construction jobs are high value, even a few extra enquiries a month usually covers the cost.
Both. Many of our clients are sole traders and small firms, and we also work with contractors and specialist companies. Plans are fixed monthly prices, so a small builder knows exactly what they are paying.
Yes. That is what the monthly pages are for. We start with the projects and areas worth the most to you, then add more pages each month depending on your plan.
It helps commercial clients find you and trust you. Many contracts come through tenders, frameworks and existing relationships, but buyers still search for contractors and check their websites. Strong case studies and clear accreditations make you easier to shortlist.
Not always, but many builders’ websites hide their best work. Every SEO plan includes a free custom-coded website, so if yours is slow, dated or missing project pages, we rebuild it properly as part of the work.
Not straight away. Many builders keep lead sites while SEO builds up, then rely on them less once enquiries come directly from Google.
Yes. We are based in Bath but work remotely with construction companies across the UK.
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